![]() ![]() Social marketers are always testing new approaches. I analyze the data and try to provide three recommendations or strategies for the future.” Gill says, “On the first of each month I generate reports for most of my clients. That’s why they consistently measure their social performance and make real-time adjustments on a regular basis. Achieving social goals depends on people liking and engaging with their content. Social media managers know their brand’s posts aren’t just being sent into the void. She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”Īs a social media manager you must master the art of content development and providing creative vision to a larger team. She also prioritizes staying on the pulse of social trends so she can create timely content that resonates with her audience. Successful creators don’t just churn out content, they inspire communities.įor example, Raven Gill, Social Media Manager at Communicators Group, a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. They can write copy, capture photos, record and edit videos-but their role goes far beyond publishing posts. Social media managers play an integral role in developing content for a brand’s social presence. Here’s a look at the tasks our experts juggle each month. Their work spans across platforms and often includes playing many different roles. ![]() No day is typical for a social media manager. What do social media managers do? (Spoiler: It’s complicated) Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career. The transferable skills gained in the role lead to many different career paths-including chief marketing officer and social media executive. “As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”īecoming a social media manager offers future opportunities for professional development, too. Posted by The University of Newcastle, Australia on Wednesday, July 20, 2022įor Gabby Barnes, Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. Amelia (right) graduated last week with a Bachelor of Environmental… Two generations, two graduations, one gown. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.” “I love how personal and genuine brands can get on social media and the communities they can create. That’s what drove Caitlin Pierson, Social Media Specialist at the University of Newcastle, to her role. Why become a social media manager?Įach person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment.įor example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). Social was an overlap of all the things I loved and studied: Photography, video and communications.”Īre you considering a career as a social media manager, but don’t know where to start? From my middle school vlog to shooting weddings and senior photos, I thought my career path was already determined. “I always thought I wanted to be a photographer. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her.įor Jepson, the path to social was indirect. □ #tiktoktips #videotips #socialmediamarketing #socialmediamanager #socialmediachallenge #canigiveyouabighug ![]()
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